Globalization leads to modernizing food habits and to an ever-growing substitution of traditional foods by industrialized foods in the diets of Europeans. The demand for traditional, regional and organic food is mainly driven by price and availability and by environmental awareness in the society. Polish consumers are increasingly turning to traditional and organic food, perceiving it as healthier, safer and tastier than commercial industrialized food. In the European Union, Protected Designation of Origin, Protected Geographical Indication, and Traditional Specialties Guaranteed are labels that have been promoting and protecting the names of agricultural products and foodstuffs since 1992. High prices are the main barrier to demand for traditional, regional and organic food. Hence, measures should be taken to promote the market for these products, including by protecting and promoting products and highlighting their high health and taste qualities.
