Objective: To analyze the possibilities and actions required to foster the introduction of technologies consistent with the term “agriculture 4.0” in Mexico. Design/Methodology/Approach: To identify providers of technology in Mexico. To present the cost-benefit equation regarding the adoption of said technology as applied to the cultivation of maize in different regions. To design and construct an adoption propensity index that will serve as a basis to propose focused and adequate actions to remove technology access barriers.Results: Mexico has a young and wide offer of technology, both tangible and intangible, where digital platforms of agricultural management, mobile apps, and remote monitoring predominate. The cost-benefit relationship offers a large margin to adopt new technologies. However, there are adoption barriers (related to education or infrastructure, for instance) that represent a challenge to different regions of the country: the northern, northeastern, and western states of Mexico are more likely to adopt new technologies. Study limitations/Implications: Further experimental and field analyses are required to delve deeper into potential additional barriers (culture-related, for example).Findings/Conclusions: The cost-benefit analysis offers a large margin for adoption. However, the propensity to adopt is associated to restricting factors such as the producers’ educational level, the production unit’s size and level of mechanization, the access to and use of Information and Communication Technologies, and the telecoms infrastructure, whose geographic disparity is significant. The public sector’s intervention is desirable to reduce the gap between the supply and demand of technologies, as well as the access barriers to the latter.
