The increasing integration of farmers in economic circuits leads to their paid activities (production of saleable goods) gaining preference over non-paid activities. The planning and management of land and rural space, both of which are the results of farm activity, are often badly paid or not paid at all. But farmers, who are fewer to-day, are better equipped, better informed and better advised than before. The collectivity should allow them to take full responsibility for rural space, from its physical planning to its cultural role.