@article{Prabhu:348881,
      recid = {348881},
      author = {Prabhu, Raghavendra and Kamath, Vasanth  and D’Souza,  Darryl Jeethesh and Joshi, Harisha},
      title = {An Assessment of M-Commerce Adoption Amongst Women Fish  Vendors in Coastal India Using System Dynamics Approach},
      journal = {AGRIS on-line Papers in Economics and Informatics},
      address = {2023-06-30},
      number = {665-2025-122},
      month = {Jun},
      year = {2023},
      abstract = {The digital revolution in India has played a significant  role transforming traditional organizations through  adoption of mobile commerce (m-commerce) and transforming  the way they do business. For the successful implementation  of m-commerce, a thorough understanding of the stakeholder  perspectives is always important. Hence, to summarize the  issues and perspectives of the women fish vendors (WFVs)  and to study the effect of crucial parameters on the  implementation success of m-commerce a system dynamics (SD)  approach was used. SD methodology is used to develop a  simulation model to understand the m-commerce adoption rate  amongst WFVs considering multiple scenarios. The research  findings reveal that, word of mouth (WOM) and user  experience plays a major role towards the adoption of  m-commerce. However, the WFVs were sceptical about the  capabilities of m-commerce and weren’t well equipped with  infrastructure. This approach will enable the academicians  and social entrepreneurs to formulate strategies to empower  WFVs by using technology. Also, it opens a new area of  simulation-based policy modelling in the fisheries retail  sector.},
      url = {http://ageconsearch.umn.edu/record/348881},
      doi = {https://doi.org/10.22004/ag.econ.348881},
}