@article{Salam:348813,
      recid = {348813},
      author = {Salam, Suryawati and Baharuddin, Baharuddin and Tantu, A.  Gusti and Dwiparipurna, Rully},
      title = {Strategi Pengembangan Gula Aren di Kabupaten Soppeng  Sulawesi Selatan},
      journal = {Tarjih: Agribusiness Development Journal},
      address = {2024-12-12},
      month = {Dec},
      year = {2021},
      abstract = {This  study  aims  to  analyze  the  development  strategy   of  palm  sugar  business  by  identifying  internal  factors and external factors in Soppeng Regency, South  Sulawesi. Data analysis using SWOT analysis (Strengths,  Weaknesses, Opportunities, Threats). The results of this  study show the strength of internal factors,  namely:  the   presence  of  traders  who  sell  products  that  do  not   use  chemicals,  affordable production  facilities,   sustainable  processing  of  palm  sugar,  and  adequate   human  resources.  While opportunities  on  external   factors  are:  the  provision  of training  and  assistance   services,  a  healthy lifestyle  by  consuming  natural   palm  sugar,  increasing  market  demand  for  palm  sugar   products,  the development  of  technology  that   facilitates  communication.  The  right  strategy  for   this  palm  sugar business  is  the  S-O   (Strength-Oppourtunities)  strategy  that  is  by   utilizing  the  power  it  has  to  seize existing  opportunities, where this business must optimize market  opportunities by increasing its value proportion and  expanding the network.},
      url = {http://ageconsearch.umn.edu/record/348813},
      doi = {https://doi.org/10.47030/tadj.v1i2.354},
}