@article{Pérez-Ramírez:348518,
      recid = {348518},
      author = {Pérez-Ramírez, Ricardo and Villarroel, Luis M. and  Vivanco-Vargas, Martin and Díaz-Calzada, María E. and  Sánchez-Rayas, Francisco and Pérez-Ramírez, Christian and  Solís-Lozano, Juan A. and Vasco-Leal, José F.},
      title = {Competitive management for export of roses  from Mexico to  Canada},
      journal = {Agro Productividad},
      address = {2024-09-18},
      number = {2394-2024-5227},
      month = {Sep},
      year = {2024},
      abstract = {Objective: To evaluate the behavior of the international  market of roses between Mexico and Canada and to propose  competitive management strategies that could be implemented  in the rural economic units to consolidate the presence of  Mexican roses in the Canadian market.  Design/methodology/approach: The methodological process to  fulfill the objectives of this study uses the deductive  approach, since we start from an analysis of the rose  market in Canada in order to determine the competitive  management strategies. Gathering information was conducted  in platforms of agrifood documental information and  statistics in the national and international spheres.  Results: Mexico has excellent agro-environmental  conditions, efficient international logistics, solid  infrastructure, a valid trade agreement with Canada  (T-MEC), and outstanding experience in agricultural  production of roses. In addition, there is a significant  demand in the Canadian rose market that has been dominated  in recent years and until today by Colombia and Ecuador.  Limitations on study/implications: It is a study that could  be used as reference for any agricultural producer, rural  production society, of international trade company that  wants to penetrate the rose market and its exports from  Mexico to Canada. Findings/conclusions: Finally, this study  evidences the importance of taking advantage of the  available commercial opportunities and to promote synergy  between the public and private sectors to drive the growth  of agroindustry of roses in Mexico and to contribute to  economic development of the country. With an intelligent  approach and strategic execution, Mexico has the potential  of becoming a prominent actor in the export market of roses  to Canada in the coming years.},
      url = {http://ageconsearch.umn.edu/record/348518},
      doi = {https://doi.org/10.22004/ag.econ.348518},
}