This article investigates the theoretical importance of the concept of globalization. The task is accomplished by focusing on some of its characteristics in the current monopolistic phase of capitalism and concomitant emerging processes of disintegration, The economic expansion of the fruit and vegetable sector in the area of the Alto Valle del Rio Negro is analyzed. The case of the Alto Valle is characterized by the existence of an irrigated area in which the production for export of eggplants and pears is dominant. Production units are classified according to the strategies they adopt in an increasingly constricted and concentrated market. Finally, the forms in which international capital interacts with both national enterprises and small producers are illustrated.