The effects of interactions between the changing global management environment, successful farm managers andfarm management educators require urgent consideration if management education for farm management and agribusiness is to meet the challenges of the 21st Century. A paradigm shift in the way the global food andfibre system operates is placing new demands on farm managers and as a consequence significant changes in farm management education are required. Management education in the 21st Century will be driven by consumer demands for quality, value, accessibility, flexibility and relevance. Continuing rapid change will require educators and their organisations to be forward looking and responsive to emerging consumer needs. Competition between education providers will be intense and unless farm management educators develop the required capabilities potential clients will be lost to general management programs. Farm management educators who successfully respond to the changing demands will be part of an exciting new era with considerable opportunities in old and new learner markets.