TY  - CPAPER 
AB  - This paper explores the role that psychological variables might have in analysing farmer decision making. The results presented relate to a survey of 256 arable and hill farmers in SE Scotland. The survey investigated the objectives and stress levels of those surveyed. The major objectives of those surveyed were primarily concerned with improving the quality of land, the environment, and their way of life. Levels of stress were found to be consistent with the total UK population with 10% showing high stress levels. The paper also explores the levels of innovativeness and intelligence, and relates these to farm business and other psychological variables. Innovative farmers were found to be lower on neuroticism and less stressed, and more extraverted. They were also found to be risk minimisers, had larger farms, more experience and were more likely to possess a computer. Farmers with high intelligence scores were generally more conscientious and open to new ideas, kept records, set targets, used new technology and managed for maximum profit.
AU  - McGregor, Murray
AU  - Willock, Joyce
AU  - Dent, Barry
AU  - Deary, Ian
AU  - Sutherland, Alister
AU  - Gibson, Gavin
AU  - Morgan, Olly
AU  - Grieve, Bob
DA  - 1995
DA  - 1995
DO  - 10.22004/ag.econ.346321
DO  - doi
EP  - 166
EP  - 153
ID  - 346321
KW  - Farm Management
L1  - https://ageconsearch.umn.edu/record/346321/files/IFMA10_048.pdf
L2  - https://ageconsearch.umn.edu/record/346321/files/IFMA10_048.pdf
L4  - https://ageconsearch.umn.edu/record/346321/files/IFMA10_048.pdf
LA  - eng
LA  - English
LK  - https://ageconsearch.umn.edu/record/346321/files/IFMA10_048.pdf
N1  - Tenth International Farm Management Congress, The University of Reading, UK, July 10-15, 1995
N2  - This paper explores the role that psychological variables might have in analysing farmer decision making. The results presented relate to a survey of 256 arable and hill farmers in SE Scotland. The survey investigated the objectives and stress levels of those surveyed. The major objectives of those surveyed were primarily concerned with improving the quality of land, the environment, and their way of life. Levels of stress were found to be consistent with the total UK population with 10% showing high stress levels. The paper also explores the levels of innovativeness and intelligence, and relates these to farm business and other psychological variables. Innovative farmers were found to be lower on neuroticism and less stressed, and more extraverted. They were also found to be risk minimisers, had larger farms, more experience and were more likely to possess a computer. Farmers with high intelligence scores were generally more conscientious and open to new ideas, kept records, set targets, used new technology and managed for maximum profit.
PY  - 1995
PY  - 1995
SP  - 153
T1  - Edinburgh Study of Decision Making on Farms: Links Between Psychological Factors and Farmers' Decision Making
TI  - Edinburgh Study of Decision Making on Farms: Links Between Psychological Factors and Farmers' Decision Making
UR  - https://ageconsearch.umn.edu/record/346321/files/IFMA10_048.pdf
Y1  - 1995
T2  - IFMA10
ER  -