Abstract
This paper describes the development of agricultural consultancy in South Africa. The author emphasizes that the slow growth of consultancy was due to rigid government control of agricultural marketing andfarm financing.
He divides the agricultural community into three broad groups; large private or company operations, the typical commercial farmer and the emerging small commercial farmer. After describing the characteristics and consultancy involvement of these three groups he goes on to discuss the problems facing consultants in trying to service thousands of new farmers.