Lew Smith, the chairman of a privately owned Canadian processor, must decide whether his company will build a plant in the United States. He has been asked to do so by one of his major customers, Loblaw. The company has been making many improvements to its operations but it's performance has been hurt by the Free Trade Agreement between Canada and the United States. The company has been doing very well, however, as it shifts its focus from making private label to con trolled label. Is now the right time to expand the business into a foreign market?