The adoption of the personal computer and the Internet is studied within a sample of large U.S. farms. Factors such as age and education influence the adoption of both technologies. Likewise, strong relationships exist between the adoption of each technology and the sophistication of farm management and the complexity of the farm business. After controlling for computer adoption, the results suggest there remain several factors limiting Internet adoption. It appears that producers are unsure as to how the Internet can best be used to create value in their farm businesses.