DOMINANT FACTORS IMPACTING THE DEVELOPMENT OF BUSINESS-TO-BUSINESS (B2B) E-COMMERCE IN AGRICULTURE

There is still much optimism about the potential success of e-commerce in agriculture. Three dominant factors have impacted this development: (1) industry structure; (2) product complexity; and (3) the high-touch nature of transactions. In turn, these factors have led to several different potential types of strategic options. From a mix of these strategic options, potential scenarios have been analyzed and selected. These potential scenarios are the future of business-to-business (B2B) commerce in agriculture.


Issue Date:
2001
Publication Type:
Journal Article
DOI and Other Identifiers:
Record Identifier:
https://ageconsearch.umn.edu/record/34473
PURL Identifier:
http://purl.umn.edu/34473
Published in:
International Food and Agribusiness Management Review, 04, 2
Page range:
205-218
Total Pages:
14




 Record created 2017-04-01, last modified 2020-10-28

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