Case studies have been the primary tool utilized for enhancing experiential learning in agribusiness courses. The case analysis technique of instruction can be made even more vivid and profound for students when they are involved in the actual gathering of data and writing of cases. The procedures and experiences of actually writing cases, and more specifically involving students in writing new case studies, are not addressed in the existing agribusiness literature. This article relates the case writing activity to the changing profile of agribusiness education and the desirable characteristics of graduates. It also utilizes a specific example to illustrate the issues of class composition and course requirements; and develops a framework for integrating case writing in graduate courses.