@article{Fu:343991, recid = {343991}, author = {Fu, Yufei and Boys, Kathryn A. and Cengiz, Ezgi}, title = {Marketing “Local”: Exploring the Benefits and Geographic Reach of Using Place-Based Names for Beer Products}, address = {2024}, month = {Jan}, year = {2024}, url = {http://ageconsearch.umn.edu/record/343991}, doi = {https://doi.org/10.22004/ag.econ.343991}, }