@article{Basir:342857,
      recid = {342857},
      author = {Basir, Shayan  and Azadehdel, Mohammad Reza  and  Ooshaksaraie, Maryam },
      title = {Designing a Model of Customers' Purchase Intention with  Emphasis on Social Media: Based on Grounded Theory},
      journal = {International Journal of Agricultural Management and  Development (IJAMAD)},
      address = {2023-03-17},
      number = {1047-2024-2677},
      month = {Mar},
      year = {2023},
      abstract = {This research aimed to design a model to explore  customers' purchase intention in the organic industry among  the users of Hmrah Aval. The qualitative study adopted the  grounded theory approach. The statistical population  consisted of professors, specialists, and experts with a  minimum of 15 years of experience in the fields of organic  products, marketing, and sales. Using purposive sampling, a  sample of 15 individuals was selected. Data were collected  through semi‐structured interviews, and the MAXQDA software  was employed at all stages of analysis. Reliability and  validity were checked by participant reviews and input from  non‐participating experts. The data and findings were  validated by incorporating corrective comments into the  final model. Data analysis was based on the techniques  recommended by Strauss and Corbin (grounded theory),  involving the identification of causal conditions,  contextual conditions, core phenomena, strategies, and  consequences. Based on these elements, a comprehensive  final model was developed. The results mainly show that  traditional and modern media both play an effective role in  purchasing intention. However, the role of traditional  media is still greater. Gradually, the present project  aimed to increase the use of standardized social media  platforms among various customer segments, particularly  among the younger ones.},
      url = {http://ageconsearch.umn.edu/record/342857},
      doi = {https://doi.org/10.22004/ag.econ.342857},
}