@article{Erdenetsetseg:339812,
      recid = {339812},
      author = {Erdenetsetseg, Erdenechimeg and Purevjal, Tserendavaa and  Gompil, Battur and Odgerel, Batnyam and Tsogtsaikhan,  Мunkhtulga and Jargalsaikhan, Munkhdelger},
      title = {Statistical and multi-criteria decision making analysis  for consumer attitude and behavior: in case of the  Mongolian organic food market},
      journal = {APSTRACT: Applied Studies in Agribusiness and Commerce},
      address = {2020-12},
      number = {1033-2024-237},
      year = {2020},
      abstract = {Nowadays, consumers have a full knowledge on products and  services, and their daily consumption of healthy and  environmentally friendly products has been increasing.  Therefore, businesses need to implement green marketing  activities, so they need to be aware of environmental  issues and consumer needs while maintaining financial  sustainability and competitiveness (Belz, Karstens, 2002).  Examples are the rapid growth of organic food products, as  consumers are concerned with their health and environmental  issues in their day-to-day purchasing decisions. Over 20  years ago, in 1999, the market for organic food products  sales was $ 15.2 billion, while sales in 2017 increased to  $ 97 billion, indicating that the world’s organic food  market is growing rapidly. The organic food market is  growing by $5 billion a year, and as of 2014, 172 countries  have organic food farm land according to the “The World of  Organic Agriculture”. Since the market for organic products  is a new market for Mongolia, previous surveys are  relatively small. Therefore, this is aimed at conducting a  study on behavioral approaches of consumers of organic food  products in Ulaanbaatar. We have run statistical and  multi-criteria decision making analysis based on given data  of consumers. We also apply Harker’s techniques for  complete and incomplete evaluation matrices which are  defined from consumers decision making. Numerical examples  are presented.},
      url = {http://ageconsearch.umn.edu/record/339812},
      doi = {https://doi.org/10.22004/ag.econ.339812},
}