Is Marketing a Science or an Instrumental and Sociotechnical Method of Shaping the Activities of Market, Public Non-Market and Political Organizations?
IS MARKETING A SCIENCE OR AN INSTRUMENTAL AND SOCIOTECHNICAL METHOD OF SHAPING THE ACTIVITIES OF MARKET, PUBLIC NON-MARKET AND POLITICAL ORGANISATIONS?
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Title
Is Marketing a Science or an Instrumental and Sociotechnical Method of Shaping the Activities of Market, Public Non-Market and Political Organizations?
Other Titles
MARKETING – NAUKA CZY INSTRUMENTALNY I SOCJOTECHNICZNY SPOSÓB KSZTAŁTOWANIA DZIAŁALNOŚCI ORGANIZACJI RYNKOWYCH, PUBLICZNYCH NIERYNKOWYCH I POLITYCZNYCH?