@article{Ito:338654,
      recid = {338654},
      author = {Ito, Noriko and Inoue, Sotaro and Higuchi, Tomoo and  Kobayashi, Hiroaki and Mori, Romio and Ishida, Takashi},
      title = {Consumers’ Attitudes toward Online Food Purchases in  China: Segmentation Analysis of Online Food Market},
      journal = {Japanese Journal of Agricultural Economics},
      address = {2022},
      number = {360-2023-1689},
      year = {2022},
      abstract = {Food purchase channels in urban China are diversifying. We  examine post-pandemic consumer attitudes in the online food  market and identify the following: first, consumers’  attitudes are categorized using an index that combines  online and offline purchase attitudes; and second, the  promising segment is highly aware of prices on the offline  market and the freshness on the online market, whereas the  potential segment cares about checking the actual foods at  the offline market and online reputation. These results  suggest that the online market can further expand through  the development of channels that allow consumers to gain  both online and offline benefits.},
      url = {http://ageconsearch.umn.edu/record/338654},
      doi = {https://doi.org/10.22004/ag.econ.338654},
}