Under the condition that the digital economy model has penetrated into the consumption field, the consumer market environment is improving, the consumption structure is upgrading, the consumption content is diversified, and the consumer behavior is showing new epoch-making characteristics. But at the same time, there are also some problems, such as consumer privacy disclosure, and price discrimination based on consumer behavior. The future development of consumer economy needs the joint efforts of the government, the market and consumers to establish a new cycle of the economic system from top to bottom.