Using the methods of field survey and literature collection, this paper firstly introduces the intellectual property resources of the Wuling Mountain Area in Hubei Province from folk literature and arts, traditional knowledge, biological genetic resources, new plant varieties, patents, geographical indications, and trademarks. Then, it analyzes the main problems in the protection and inheritance, innovation and development of intellectual property rights (IPRs). In addition, it discusses the strategy of inheritance, innovation and high-quality development of this ethnic area in the context of the strategy of strengthening the country with intellectual property rights and the strategy of rural revitalization. Finally, it comes up with recommendations including carrying forward and inheriting folk literature and art, protecting traditional knowledge of traditional craftsmanship, inheriting and innovating to develop traditional Chinese medicine and ethnic medicine, improving the protection and use of geographical indications, and strengthening the IPR protection.