@article{Yamoah:335088,
      recid = {335088},
      author = {Yamoah, Fred A. and Yawson, David Eshun},
      title = {Promoting global well-being through fairtrade food: the  role of international exposure},
      journal = {International Food and Agribusiness Management Review},
      address = {2022-11-03},
      number = {1030-2023-1182},
      month = {Nov},
      year = {2022},
      abstract = {Social preference theory highlights an alternative  explanation for consumption choices that are not consistent  with rational economic decision making. In the current  research, social preference theorizing is advanced by  highlighting consumers’ exposure to developing countries  (international exposure) as a factor that increases  disposition to support fairtrade. The study shows that  internationally exposed consumers through direct and  indirect means demonstrate social concern by engaging in  fairtrade food purchasing behaviour. Managers employing  social preference appeals could prioritise internationally  exposed consumers and heighten perceptions of equality  restoration for a global reference group. The results imply  that fairtrade marketers and public policymakers should  highlight the benefits of fairtrade products to promote  global equity.},
      url = {http://ageconsearch.umn.edu/record/335088},
      doi = {https://doi.org/10.22004/ag.econ.335088},
}