@article{Merlino:335073,
      recid = {335073},
      author = {Merlino, Valentina Maria and Massaglia, Stefano and Blanc,  Simone and Brun, Filippo and Borra, Danielle},
      title = {Differences between Italian specialty milk in large-scale  retailing distribution},
      journal = {Economia agro-alimentare / Food Economy},
      address = {2022-09-29},
      number = {2372-2023-1167},
      month = {Sep},
      year = {2022},
      abstract = {The specialty milk market in Italy has shown positive  trends in recent years. Companies, from small producers to  market leaders, continue to invest in differentiating their  product lines, increasingly orienting their production  choices towards specialties linked to sustainability and  health benefits. This trend not only meets the needs of  consumers, who are increasingly attentive to sustainable  and healthy foods, but it also has a significant impact on  the production and profitability of milk companies. Thus,  this research aims to analyse the composition of specialty  cow milk assortments in different large-scale retail (LSR)  stores in North-West Italy. The objectives were to define  the assortment depth of sustainable and health-focused milk  categories, as well as the marketing policies currently  applied in the LSR market for such products. Differences in  the assortment of seven specialty product categories were  evaluated with regard to brands, milk origin and packaging  material, using the Correspondence Analysis. Price  differences between product categories were analysed using  ANOVA and comparing the product brands and the different  formats of large-scale retailers. The main results  highlight the key characteristics and differences of the  specialty milk supply, taking into consideration the main  sales channel of this type of product.},
      url = {http://ageconsearch.umn.edu/record/335073},
      doi = {https://doi.org/10.22004/ag.econ.335073},
}