@article{Polenzani:335072,
      recid = {335072},
      author = {Polenzani, Bianca and Marchini, Andrea},
      title = {Does the Covid-19 affect food consumption patterns? A  Transaction Cost Perspective},
      journal = {Economia agro-alimentare / Food Economy},
      address = {2022-09-29},
      number = {2372-2023-1166},
      month = {Sep},
      year = {2022},
      abstract = {The purpose of this research is to study transaction costs  and their antecedents, in relation to the willingness to  buy groceries online in Italy, and to observe the effect of  Covid-19 is having in those. The study used a positivist  deductive approach to the theory development. To evaluate  the relations, we developed a PLS-SEM using SmartPLS  version 3.3.3, and tested the model using WarpPLS 7.0. The  pandemic’s discomforts impact significantly the willingness  to buy food online, and it is also a mediator between  transaction costs and willingness to buy online. The  findings may help those manufacturers struggling with  low-performing e-commerce during the Covid-19 pandemic.  When restrictions are enforced, manufacturers should take  action to reduce the uncertainty associated with online  shopping. From the political point of view, it highlights  the need for institutional help in organising online supply  chains.},
      url = {http://ageconsearch.umn.edu/record/335072},
      doi = {https://doi.org/10.22004/ag.econ.335072},
}