@article{Chokoe:334081,
      recid = {334081},
      author = {Chokoe, Sepuru Cindy and Oyekale, Abayomi Samuel},
      title = {Perceptions of online shopping and determinants of  consumers’ online purchase of food groceries in Polokwane  local municipality, South Africa},
      journal = {African Journal of Food, Agriculture, Nutrition and  Development},
      address = {2022},
      year = {2022},
      abstract = {Online purchase of food groceries is a development in the  food retail market that is being driven by recent advances  in the Information and Communication Technologies (ICTs).  Consumers are, therefore, complying with these emerging  trends by testing some of the online shopping platforms to  form a behavioural compliance as required by some cashless  economic policies being implemented in some African  countries. Although considered to be convenient, online  shopping is bewildered with a lot of risks. The aim of this  study was to analyse the perceptions of consumers on online  shopping risks and determine the factors influencing them  to purchase food groceries online. The data were collected  from 173 respondents selected by simple random sampling.  The data were collected using structured questionnaire that  was administered by trained enumerators. Descriptive  statistics and logit regression were used for data  analysis. The analyses were carried out by STATA software.  The results showed that 11% of the respondents were using  online platforms to purchase food groceries, 57.2% were  aware of the existence of online platforms to purchase food  groceries, 84.4% perceived online purchase of food  groceries as convenient, and 62.4% perceived it as risky.  The results of the Logit regression model showed that  delivery fee, level of education, employment status, use of  phone tablets for internet browsing, use of laptops to  browse the internet, perceived online convenience and  perceived online risk had statistically significant  relationships (p<0.05) with consumers’ decision to purchase  food groceries online. It was recommended that in order to  encourage active online sales, there is the need to educate  consumers on the benefits of purchasing food groceries  online, using broadcasting platforms such as radio,  television and social media. There is also a need for the  South African government to strengthen policies to reduce  associated risks of online transactions.},
      url = {http://ageconsearch.umn.edu/record/334081},
      doi = {https://doi.org/10.18697/ajfand.112.21040},
}