@article{Chang:330768,
      recid = {330768},
      author = {Chang, Jaebong},
      title = {Prosocial Preference for the Consumption of Livestock  Products},
      journal = {Journal of Rural Development/Nongchon-Gyeongje},
      address = {2019-09-30},
      number = {1071-2023-456},
      month = {Sep},
      year = {2019},
      abstract = {Substantial experimental and economic game research has  attempted to explain people’s prosocial behavior. To test  whether such social preferences exists in the field of  purchasing livestock products, we estimated consumers’  preferences for environmental benefits, animal welfare  concerns, and livestock farmers’ profits. We discovered  that consumers are concerned about social benefits  resulting from their purchase of livestock products. We  also determined the extent to which people’s measured  preferences for social benefits can explain consumers’  willingness to pay a premium for environmentally-friendly  livestock products or those certified for animal welfare.  Our results indicate: 1) social preferences explain a  non-trivial portion of people’s willingness to pay a  premium for livestock products mentioned above; and 2) the  correlation between the estimated premium and people’s  stated willingness to pay a premium is statistically  significant and positive. Overall, our results suggest that  concerns for social benefits can be observed in consumers’  behavior of purchasing livestock products.},
      url = {http://ageconsearch.umn.edu/record/330768},
      doi = {https://doi.org/10.22004/ag.econ.330768},
}