@article{Pham:329834,
      recid = {329834},
      author = {Pham, Nguyen Thi and Napasintuwong, Orachos },
      title = {Farmers' Adoption and Willingness to Pay for Certified  Aromatic Rice Seed in the Mekong River Delta, Vietnam},
      journal = {International Journal of Agricultural Management},
      address = {2020-08},
      number = {1029-2022-1292},
      year = {2020},
      abstract = {As preferences and patterns of demand are shifting towards  higher quality rice, Vietnam is exploring options to expand  aromatic rice production. In recent years, there has been  an intensified effort to promote high-quality seed adoption  to produce better quality rice and therefore raise the  value of exported rice. Financial indices, logit models  were used to illustrate farmers’ attitudes and expectations  towards certified aromatic rice seed, to identify the  factors influencing their adoption decision and  willingness-to-pay. These issues were examined by drawing  on a sample of 306 farmers in winter–spring 2016/2017 in  the Mekong River Delta, Vietnam. Private company and  farmer-saved seed were the main aromatic rice seed  suppliers for the adopter group and the non-adopter group,  respectively. Agricultural organisation membership,  perceived profitability advantages, lower seed rate and  greater availability of certified aromatic rice seed were  the key incentives to the adoption of certified aromatic  rice seed. Willingness-topay for certified aromatic rice  seed was 11,986 VND/kg, which was lower than the current  market price. Consequently, encouraging suppliers to  guarantee certified aromatic rice seed availability at an  affordable price and identifying solutions to increase the  price of rice should be supported by government policy.},
      url = {http://ageconsearch.umn.edu/record/329834},
      doi = {https://doi.org/10.22004/ag.econ.329834},
}