Horticultural services such as landscape planning and counseling, lawn and garden services, and shrub and tree services are a fast-growing segment of agriculture. Gross receipts for horticultural services by 14,000 firms were $545 million in 1969. Fifty-two percent of this business was concentrated in Pennsylvania, New York, California, Ohio, and Florida. The total value of services and the particular types of services offered varied widely by State.