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Abstract
Excerpts from the report: In contrast to the increase in supplies for beef, the citrus industry was confronted last December by a sudden and unexpected decrease in available supplies. For 8 hours during the night of December 12 and the morning of December 13, 1962, freezing temperatures hit most of Florida's citrus producing areas, damaging trees, and inflicting heavy damage on the 1962-63 crop. The freeze reduced the potential production of frozen orange juice concentrate from an estimated 50 to 80 percent. This article traces price changes at the grower, processor, and retailer levels following the decrease in prospective supply. Retail prices in an east coast metropolitan area were analyzed by type of market organization: Affiliated and unaffiliated independent stores and multi-establishments. Prices of advertised and unadvertised brands of frozen concentrate were examined at processor and retail levels. Single strength orange juice prices were also considered because of the close relationship to concentrates.