About 95 percent of consumers ' expenditures for dairy products in 1961 were for fluid milk, butter, cheese, and ice cream, and over 90 percent of all milk sold off farms was consumed in these forms. Total consumers' expenditures for dairy products in 1961 are estimated at about $10.4 billion, with farmers receiving about $4.8 billion of the amount. Prices, costs, and margins for these commodities are of prime importance to the dairy industry and to consumers.
