@article{Zaring:319770,
      recid = {319770},
      author = {Zaring, Caitlin S. and Jensen, Kimberly L. and Rihn,  Alicia L. and Hughes, David W. and Morgan, Mark T.},
      title = {Tennessee Consumers' Views About Farmstead Milk},
      address = {2022-01-03},
      number = {2325-2022-409},
      series = {W 1058},
      pages = {9},
      month = {Jan},
      year = {2022},
      abstract = {Packaging of fluid milks can serve as an initial market  entry point for dairy farmers to enter into on-farm  processing due to the product requiring less equipment and  facilities investment than other dairy products.  Understanding consumer preferences for milk that is  produced and processed on-farm (farmstead) can aid in  understanding the share of milk consumers who are  interested in purchasing on-farm processed milk, the  attributes of those most interested in the product to aid  in target marketing, and consumers’ preferred outlets to  purchase farmstead milk (FSM) which can assist in marketing  the product. In addition, some dairy farmers may host  visitors on-farm, either serving as an agritourism venue  with educational tours about how milk is produced or  on-farm stores to buy the processed milk. FSM is defined in  this study as milk where the farmer produces the milk and  then processes and packages on a Tennessee dairy farm. FSM  may be sold directly to consumers at on-farm stores or farm  stands, through farmers markets, through home delivery, or  it may be sold by other sellers such as grocery stores,  specialty stores or restaurants. The overall goal of this  study is to provide a better understanding of Tennessee  milk and dairy products consumers’ views about and  preferences for FSM. Specific objectives of this study are  to ascertain: a. prior knowledge about and purchases of  FSM, b. interest in future purchases of FSM, c. how  demographics vary across prior purchases and future  interest in purchasing FSM, d. projected FSM purchases and  expenditures among those interested in purchasing FSM, e.  attitudes about on-farm produced and processed milk and  dairy products, f. anticipated outlets where respondents  would purchase FSM among those interested in purchasing it,  and g. on farm purchases and visits by those interested in  visiting a dairy farm.},
      url = {http://ageconsearch.umn.edu/record/319770},
      doi = {https://doi.org/10.22004/ag.econ.319770},
}