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Abstract
Ecotourism is a new type of tourism characterized by unique ecological environment as the main landscape and a new trend of sustainable development of tourism industry. Nanchong region is one of the potential areas for developing ecotourism in Sichuan Province, and its potential for ecotourism is evaluated as the basis of realizing the sustainable development of industries in Nanchong region. The AHP is used to evaluate and then study the Nanchong region as per the evaluation result, so as to propose the measures and suggestion of developing ecotourism in Nanchong region.