TY - RPRT AB - This report describes the present market penetration of substitutes and synthetics available for food and beverages and for apparel and furnishings. Synthetics and substitutes have captured about 21 percent of retail citrus beverage purchases; margarine has more than two-thirds of the table spread market; and other foods and beverages, including whipping cream and sweeteners have lost sales to new products. Nearly half of all broadwoven goods are made from synthetic fibers or a blend containing synthetic and natural fibers. At least two levels of market penetration by synthetics and substitutes are projected for 1980 for red meat and poultry, dairy products, leather, wool, cotton, sweeteners, and citrus products. Changes in land resources are shown for each projected level of market penetration. Agriculture is expected to maintain its position as major supplier of our food and fiber needs in 1980. Synthetics are not expected to cause major adjustment problems for agriculture through the 70's. AU - Gallimore, William W. DA - 1972-03 DA - 1972-03 DO - 10.22004/ag.econ.313683 DO - doi ID - 313683 KW - Consumer/Household Economics KW - Land Economics/Use KW - Livestock Production/Industries KW - Marketing KW - Research and Development/Tech Change/Emerging Technologies KW - substitutes KW - synthetics KW - projections 1980 KW - resource allocation KW - animal products KW - cotton KW - sweeteners KW - citrus L1 - https://ageconsearch.umn.edu/record/313683/files/mrr947.pdf L2 - https://ageconsearch.umn.edu/record/313683/files/mrr947.pdf L4 - https://ageconsearch.umn.edu/record/313683/files/mrr947.pdf LA - eng LA - English LK - https://ageconsearch.umn.edu/record/313683/files/mrr947.pdf N2 - This report describes the present market penetration of substitutes and synthetics available for food and beverages and for apparel and furnishings. Synthetics and substitutes have captured about 21 percent of retail citrus beverage purchases; margarine has more than two-thirds of the table spread market; and other foods and beverages, including whipping cream and sweeteners have lost sales to new products. Nearly half of all broadwoven goods are made from synthetic fibers or a blend containing synthetic and natural fibers. At least two levels of market penetration by synthetics and substitutes are projected for 1980 for red meat and poultry, dairy products, leather, wool, cotton, sweeteners, and citrus products. Changes in land resources are shown for each projected level of market penetration. Agriculture is expected to maintain its position as major supplier of our food and fiber needs in 1980. Synthetics are not expected to cause major adjustment problems for agriculture through the 70's. PY - 1972-03 PY - 1972-03 T1 - Synthetics and Substitutes for Agricultural Products: Projections for 1980 TI - Synthetics and Substitutes for Agricultural Products: Projections for 1980 UR - https://ageconsearch.umn.edu/record/313683/files/mrr947.pdf Y1 - 1972-03 T2 - Marketing Research Report No. 947 ER -