Pheasant hunting benefits of the Conservation Reserve Program (CRP) were approximately $80 million/year in 1991 in states where the CRP appears most critical to pheasant populations. To obtain this benefit measure, tire demand for pheasant hunting was estimated using a recently developed multi-site demand model, a national survey on recreation, and environmental data processed through a geographic information system (GIS). Thus not only is the resulting evaluation of the CRP'S environmental impacts more accurately assessed than through the use of the generalized, supply-demand equilibrium models of previous work, but, more importantly, the environmental benefits of program acreage can he compared across field locations allowing subtle changes in policy to be assessed and the design and operation of a program to be optimized.