@article{Lederer:312123,
      recid = {312123},
      author = {Lederer, Bruce E.},
      title = {Computer Feasibility for Fresh Fruit and Vegetable  Wholesalers  },
      address = {1986-04},
      number = {2393-2021-1819},
      series = {Marketing Research Report No. 1142},
      pages = {44},
      year = {1986},
      abstract = {Excerpts from the report:  This report is part of a  continuing research program of the U.S. Department of  Agriculture designed to find more efficient and less costly  methods of marketing food products from producer to  consumers.  The purpose of this study was to define the  information requirements of fresh fruit and vegetable  wholesalers, determine alternative systems to satisfy these  requirements, and develop cost estimates for the selected  alternatives.  The companies described in this report were  located in and around Philadelphia, New York, Boston,  Chicago, Baltimore, and Los Angeles.  The firms' gross  sales ranged between $10 and $20 million.  The four major  phases of this study were:  (1) Present System Analysis,  which profiles the selected sample of wholesalers and  describes their present manual office information  procedures; (2) Requirements Analysis, which defines and  analyzes the present information requirements; (3)  Alternative Systems Analysis, which defines and analyzes  possible alternatives to the present manual systems; and  (4) the Cost/Benefit Analysis, which develops costs and  benefits for each alternative.},
      url = {http://ageconsearch.umn.edu/record/312123},
      doi = {https://doi.org/10.22004/ag.econ.312123},
}