@article{Bange:312090,
      recid = {312090},
      author = {Bange, Gerald A.},
      title = {An Analysis of Floral Wholesaling Facilities in Los  Angeles, California   },
      address = {1976-01},
      number = {2393-2021-1786},
      series = {Marketing Research Report No. 1042},
      pages = {50},
      year = {1976},
      abstract = {Excerpts from the report:  Representatives of the Los  Angeles wholesale flower market requested the assistance of  the U.S. Department of Agriculture in planning improved  floral marketing facilities.  The need to relocate and to  develop improved facilities has been hastened by inadequate  and deteriorating facilities in the present market, space  limitations prohibiting expansion to meet the rapidly  growing floral market in the Los Angeles area, and the  economic infeasibility created by rising real estate values  in the present downtown location.  This study had the  following objectives:  • To describe the wholesale flower  marketing facilities in Los Angeles and to determine their  adequacy for present and future needs.  • To quantify and  to project the sales volume of firms operating in the Los  Angeles wholesale flower market.  • To determine the  feasibility of renovating existing facilities.  • To  establish the kind and amount of facilities required for  the efficient wholesale marketing of floral commodities in  Los Angeles.  • To outline the costs and benefits of  relocating and constructing new facilities to meet present  needs and to provide for anticipated growth.},
      url = {http://ageconsearch.umn.edu/record/312090},
      doi = {https://doi.org/10.22004/ag.econ.312090},
}