Excerpts from the report Introduction: This case study represents an attempt to bring together the diverse elements making up the marketing structure for Western frozen fruits and vegetables. The dynamic and growing industry in 1954 was concentrated in the West (approximately 60 percent). A majority of the Western pack was shipped by rail. All rail and truck shipments (except those by private motor carrier) were subject to economic regulation by the Interstate Commerce Commission. Transportation rates and other changes for both rail and motortruck shipments were available. Background information as to use of frozen fruits and vegetables through retail, institutional, and food manufacturing outlets was available. Specifically, the study aimed at answering the following questions: (1) What is the geographic distribution of Western frozen fruits and vegetables? (2) What effect do transportation costs and distribution practices have on product flow? (3) What direction might future changes in product flow take as a result of shifts in transportation cost differentials and distribution practices?