@article{McGrath:311208,
      recid = {311208},
      author = {McGrath, Edward J. and Weidenhamer, Margaret},
      title = {Sour Cream--A Study of Its Market Potential in Des Moines,  Iowa  },
      address = {1959-10},
      number = {2393-2021-1634},
      series = {Marketing Research Report No. 368},
      pages = {50},
      year = {1959},
      abstract = {Excerpt from the report Introduction:  The basic objective  of the study was to determine the possibilities offered by  a cultured sour cream product of high quality for expanding  the consumption of milkfat.  Specifically, the study was  designed (1) to determine the feasibility of expanding  sales of a high-quality cultured sour cream product in a  market where such a product was of limited availability;  (2) to determine the effects of possible increased sales of  cultured sour cream on sales of other fluid milk products;  and (3) to delineate consumer reactions to such a product,  including purchase and home-use patterns.},
      url = {http://ageconsearch.umn.edu/record/311208},
      doi = {https://doi.org/10.22004/ag.econ.311208},
}