@article{Dwoskin:310513,
      recid = {310513},
      author = {Dwoskin, Philip B. and Jacobs, Milton},
      title = {Potato Flakes--A New Form of Dehydrated Mashed Potatoes:   Market Position and Consumer Acceptance in Binghamton,  Endicott, and Johnson City, New York },
      address = {1957-07},
      number = {2393-2021-1185},
      series = {Marketing Research Report No. 186},
      pages = {64},
      year = {1957},
      abstract = {Excerpts from the report Summary:   A market test for  potato flakes, a new form of dehydrated mashed potatoes  developed by the Eastern Utilization Research and  Development Division, Agricultural Research Service, was  conducted in the triple-cities area of Binghamton,  Endicott, and Johnson City, N. Y., during the summer of  1956.  Assessment of the commercial possibilities of potato  flakes was determined by a combination of two  techniques--retail store audit and consumer survey.   Virtually the entire supply of potato flakes available, or  about 900 cases (24 boxes per case, 4 servings per box),  was sold in a 5-week period.  The sales of potato flakes  represented more than 28,000 pounds on a fresh equivalent  basis, or about a half week's average sales of fresh  potatoes in the area.  By the end of the test the  availability of potato flakes in stores was known to about  50 percent of the homemakers in the triple cities.  The  advertising and promotional campaign was confined to the  first 4 weeks of the market test.},
      url = {http://ageconsearch.umn.edu/record/310513},
      doi = {https://doi.org/10.22004/ag.econ.310513},
}