@article{Brümmer:309984,
      recid = {309984},
      author = {Brümmer, Nanke and Petersen, Wiebke and Christoph-Schulz,  Inken},
      title = {Consumer Acceptance of Dual-Purpose Chickens A Mixed  Methods Approach},
      journal = {German Journal of Agricultural Economics},
      address = {2018-12-01},
      number = {670-2021-585},
      month = {Dec},
      year = {2018},
      abstract = {The killing of day-old male chicks of laying breeds is  common practice and is widely discussed within society.  There are few alternatives available to replace this  practice. One possibility is the use of dual-purpose  chicken breeds. The use of these chicken breeds would have  implications not only for the entire supply food chain but  also for consumers. Their meat and eggs have a different  appearance, and the resulting products would be more  expensive. Furthermore, little is known about consumers’  opinions of dual-purpose chickens at present. For this  reason, it is essential to explore consumer acceptance of  dual-purpose chickens. Mixed methods with a combination of  qualitative and quantitative methods proved to be an  appropriate approach to learn more about this matter. The  results of six focus groups with an exploratory character  served as the basis for an online survey with 1,502  respondents in Germany. The data was analysed with the aid  of a factor analysis that identified seven factors  explaining consumers’ attitudes towards dual-purpose  chickens. A cluster analysis segmented the respondents into  three cluster groups: opponents (37.5%), supporters  (23.4%), and indifferents (39.1%). The indifferents  represent the largest group of respondents and are  therefore an important target group when it comes to  potential marketing strategies of products from  dual-purpose chickens. The results illustrate the  importance of analysing consumer acceptance with regard to  emerging issues and before a new product is introduced to  the market.},
      url = {http://ageconsearch.umn.edu/record/309984},
      doi = {https://doi.org/10.22004/ag.econ.309984},
}