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Abstract
Excerpts from the report: This is a report of the charges made at each step in the marketing process for potatoes. It takes into consideration the services performed by marketing agencies, and the channels through which potatoes move from producing areas to consumers in Cleveland, Ohio. This report provides specific information concerning marketing margins for potatoes according to area of production and type of potato. The study upon which this report is based analyzed the charges for marketing potatoes in Cleveland from February through June 1950. Retail store cost of and selling prices for potatoes were obtained for 1,543 lots, of which 137 were traced from the terminal market back to shipping point to obtain applicable marketing charges. Analysis of these data was carried out with reference to type of potato, method of sale, size of store, and season of the year in which sold. Marketing services studied were those applicable to potatoes during movement from the various shipping points to consumers at retail stores in Cleveland. Charges for these marketing services include the retailer's margin, the wholesaler's margin, procurement charges, and transportation charges.