Excerpt from the report Preface: As interest in improving local market outlets for fruits and vegetables has grown over the years, a number of shipping point market facilities have been constructed in an attempt to establish new markets. Some of these ventures were failures. Others were successful. The research which is the basis for this report was undertaken to determine under what conditions shipping point markets are most likely to succeed and under what conditions they are most likely to fail. Such information should encourage the establishment of new markets where needed and discourage attempts to establish unneeded facilities. Data and criteria presented in this report do not lessen the need for a study of and the development of plans for market facilities in each specific locality contemplating market improvements. However, they should provide those who make the studies and develop the plans with useful guides which have not heretofore been available to them. The report should also be useful to civic and other groups who are interested in promoting new markets.