@article{Santeramo:308839,
      recid = {308839},
      author = {Santeramo, Fabio Gaetano and Lamonaca, Emilia and  Carlucci, Domenico and De Devitiis, Biagia and Seccia,  Antonio and Viscecchia, Rosaria and Nardone, Gianluca},
      title = {On the relevance of the Region-Of-Origin in consumers  studies},
      journal = {Bio-based and Applied Economics Journal},
      address = {2020-04-30},
      number = {1050-2021-219},
      month = {Apr},
      year = {2020},
      abstract = {The  existing  literature  on  the  consumers’  attitude   toward  region-of-origin  (RoO)  provides  numerous  and   varying  evidence  on  the  relative  importance  of  this   extrinsic  attribute  as  compared  to  other  product   characteristics.  The  article  aims  at  characterising   the  heterogeneity  in  the  relative  importance  of  RoO.   We  systematical-ly  review  the  literature  on  RoO  and   build  an  ad  hoc  indicator  to  measure  the  rela-tive   importance  of  RoO  as  compared  to  other  attributes   of  agri-food  products  under  investigation.  We  then   explain,  through  a  meta-analytical  approach,  how  the   relative  importance  of  RoO  varies  according  to   factors  related  to  publication  process,   meth-odological  issues,  and  characteristics  of   articles.  Findings  reveal  the  limited  influ-ence  of   publication  process  and  methodological  issues  on  the   relative  importance  of  RoO.  In  contrast,  we  find  a   strong  effect  of  characteristics  of  articles,  with   the  relative  importance  of  RoO  being  highly   dependent  on  products  and  origins  under   investiga-tion.  The  results  also  highlight  that  RoO   is  an  effective  differentiation  instrument  in  the   agri-food  markets  only  if  supported  by  geographical   indication  labels.  Managerial  implications are also  provided.},
      url = {http://ageconsearch.umn.edu/record/308839},
      doi = {https://doi.org/10.22004/ag.econ.308839},
}