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Abstract

This is a report on the marketing charges made at each step in the marketing process. It takes into consideration all the services that are rendered in the course of selling apples to the consumers. It involves an examination of the channels through which apples moved from growers in the supplying areas to the consumers in Pittsburgh and the types of operators concerned. The price spread between farmer and consumer is shared by packers, transportation agencies, wholesalers, jobbers, and retailers. It is only through studies of this kind that the part played by each of the several groups engaged in marketing farm products can be defined and an evaluation made of their place in the marketing system.

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