Excerpt from the report Introduction: As a result of a greatly expanded production compared with prewar and prospects that exports will be substantially reduced from present levels, the United States is faced with the likelihood of an accumulation of rice surpluses. An increase in domestic consumption would reduce the magnitude of surpluses, or abundances, and the size of the necessary acreage reductions. With a view to reducing surpluses of rice, efforts are being made to find larger outlets in the United States. It is the purpose of this consumer preference study to help rice growers and the rice industry to evaluate domestic consumption with a view to its possible expansion.