@article{Dahlquist-Willard:308126,
      recid = {308126},
      author = {Dahlquist-Willard, Ruth and Espinoza, Maria L. Ramos and  Yang, Michael and Engelskirchen, Gwenael and Feenstra,  Gail},
      title = {Challenges and Opportunities for Small Farms Marketing  Dried Moringa Products in California’s San Joaquin Valley},
      journal = {Western Economics Forum},
      address = {2020-12},
      year = {2020},
      abstract = {Moringa is an emerging crop for California with an upward  market trend due to its high nutritional value. It is grown  on a small scale by Southeast Asian farmers in California’s  San Joaquin Valley. While current sales have been entirely  of fresh moringa, dried moringa products could provide  additional income as well as the capacity for off-season  sales of stored products. To expand economic opportunities  for these farms, we researched best practices for creating  value-added, dried moringa products for local, direct  markets and wholesale markets. We also interviewed  potential buyers to determine what marketing opportunities  exist for both fresh and dried moringa in California. Our  results indicate that dried moringa products can reach  niche markets for local products in California if  regulatory and certification requirements are addressed.  Initially, our focus was working with individual farmers to  expand fresh and processed moringa sales. However,  aggregators or food businesses may be better suited to  purchase fresh moringa from small-scale farms and complete  the necessary certifications for processing it, especially  if a locally sourced product could provide higher prices.},
      url = {http://ageconsearch.umn.edu/record/308126},
      doi = {https://doi.org/10.22004/ag.econ.308126},
}