A survey of U.S. rice distribution patterns between marketing years 1955/56 and 1974/75 indicates that brewers and breakfast cereal manufacturers became increasingly important outlets in the domestic market. Exports, however, overtook domestic use and increased their share of total disappearance from 43 to 66 percent. Although growth in the use of rice was erratic, it trended upward. Exports more than quadrupled, domestic direct food use increased about 55 to 60 percent, distribution for processed food use about doubled, and distribution to the beer industry doubled between 1960/61 and 1974/75. Domestic use except for beer, however, dropped from 1973/74 levels.