@article{Burkhart-Kriesel:306719,
      recid = {306719},
      author = {Burkhart-Kriesel, Cheryl A.},
      title = {Satisfied Customers Are Not Good Enough},
      address = {2011-07-01},
      month = {Jul},
      year = {2011},
      url = {http://ageconsearch.umn.edu/record/306719},
      doi = {https://doi.org/10.22004/ag.econ.306719},
}