Americans are eating more broilers than ever because of low real prices, new products, and preference for lean meat. Per capita broiler consumption hit a record high of 60.3 pounds in 1987, compared with 41 pounds in 1977. Production, now over 19 billion pounds liveweight, increased in all but 5 of the last 50 years. The industry has become more concentrated: the 8 largest of the more than 100 firms process over one-half the volume. Further processed products, sold mostly to fast food outlets, represent the fastest growing sector of the industry.