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Abstract

The aim of the study was to recognize the supply chains used in the marketing of fruit and their products, as well as the trends of changes in this sector. The object of the research was fruit production in the world and Poland. The study presents a diagram of the supply chain in agribusiness. A method of graphic presentation of the flow of raw materials and fruit products from producers of raw materials and means of production for agriculture to the final consumer was also used. Trends of changes in the production of fruit and their preserves are presented. The research used literature on the subject, available mass statistics data and data prepared by the Institute of Economics, Agriculture and Food Economy – the National Research Institute. Based on the research, it was found that the fruit logistics chain includes thousands of farmers, many agri-food processing units, wholesale and retail food trade. It must be very flexible, constantly adapting to the challenges of a changing, globalizing market. In conditions of dispersed fruit production, success is determined by the efficiency of chain management combined with solidarity and mutual trust of all participants in the flow of goods, information and financial resources.

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